Viva Las Vegas
March 1st, 2008
Miller exhibited at CONEXPO in Las Vegas on the 11th-15th March 2008. Held every 3 years, CONEXPO was visited by more than 144,600 industry professionals from around the world.
Miller’s main aim for exhibiting at CONEXPO was to increase the brand awareness throughout North America, promote Miller Compact products and introduce the new Miller TwinLock quick coupler to the global market. The TwinLock was installed onto a Takeuchi TB135 machine, picking up the task bucket range to provide a working demonstration throughout the day.
The Miller TwinLock on display.
The show proved to be a great success, various meetings were held with OEMs and a large number of enquiries and orders were taken.
Andy Raine, Sales Manager commented:
I thought the show was a great success, it displayed our intentions in the States and raised our profile by promoting the brand in North America. Everyone worked hard to capture the customers, promote our products and the team spirit was very positive. On viewing the leads we have obtained, we need to turn these into positive sales, and then I believe the show will have done its job for us.
The impressive Miller stand at CONEXPO.
The interior of the Miller stand at CONEXPO.
James Coleman, Business Development Manager in the USA added:
I have been to CONEXPO with a major OEM twice and I have never felt the amount of pride that I did this year with Miller. We did an amazing job of promoting our brand and our products. I hope the sales success we have seen already is just the beginning of a very successful 2008.