World-leading earthmoving attachment manufacturer, Miller Ground-breaking attended the Northeast Marketing awards as finalists for their Work Safe with Miller campaign, born in the midst of the global pandemic.
Entering the ‘Adaptability’ category, Miller reshaped their marketing strategy through their ‘Work Safe with Miller’ campaign, which focused on inspiring, supporting and reassuring their customers and employees during these uncertain times. Launched initially as a safety programme as an initiative to make the workplace a safer environment during the height of the pandemic, ‘Work Safe with Miller’ has now been permanently embedded into the culture aiming to create a sustainable safety mindset amongst everyone at Miller.
“It was a pleasure attending the Northeast Marketing Awards as finalists last night and receiving recognition for our ‘Work Safe with Miller’ campaign. It was great to see the marketing talent that lies in the Northeast and we want to congratulate everyone who won an award. We are all incredibly proud of our campaign in what was a difficult time for everyone, and we are looking forward to expanding our ‘Work Safe with Miller campaign in the near future” said Miller’s Marketing Director, Barry Robison.Go To Next Story